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In 2018 China's nutritional health products industry market segment status and competitive analysis of the overall degree of brand concentration is low

by:Shine High     2020-09-09
From the perspective of the classification of nutrition and health products industry in China at present, there are three main types: 1) According to the category, the main can be divided into sports nutrition, children's health, weight management and health products, nourishing health food and dietary supplements; 2) In accordance with the functional classification, which mainly can be divided into more than 27 classes, accounting for the larger including immunity, relieve physical fatigue, improve sleep, aperient, increase bone density, auxiliary fall hematic fat, such as a few classes; 3) Classified according to consumer groups, divided into the elderly nutrition health care products, young women nutrition health care products, nutritional health products, such as teenagers. Chart 1: China's nutritional health products industry product classification in 2017 nutritional health products industry product structure: dietary supplements, nourishing health products dominated according to forward-looking industry institute released '2018 - Nutritional health products industry in China market in 2023 of foresight and investment planning analysis report, according to data in industry product sales data in 2017, our country dietary supplement class nutritional health products sales, the largest up to 1673. 3 billion yuan, accounting for the proportion of the industry is 55. 21%; Followed by nourishing class health products, the size of the market for 1013. 8. 3 billion yuan, accounting for the proportion of the industry for 33. 45%. Chart 'dietary supplement nutritional health products industry product structure in China, 17 years class nutritional health products competitive landscape: the low degree of brand concentration from overall dietary supplement class health care products market in China, brand concentration degree is low, the top three brand market share of total does not exceed 30%, the market competition is more intense. Specific view, 2017, our country dietary supplement class health products market of the previous three days lion and brand infinite pole, amway, proportion of 11 respectively. 9%, 8. 5% and 6. Accounted for 4%, three combined to 26. 8%. The chart 3:20 10 - Dietary supplements class of 2017, China's health care products brand market share, Unit: %) Sports nutrition health products competitive landscape: the stronger the strong from the competitive situation of our country sports nutrition health products, brand concentration is higher, and showed a trend of increase year by year. Specific view, 2017, our country sports nutrition class health products market accounted for the first three brands, beauty, and muscle of science and technology, health bit of 44 respectively. 5%, 24. 8% and 17. Accounted for 1%, three combined for 85. 4%. Chart 4:20 10 - In 2017 our country sports nutrition health food brand market share weight management class health products competitive landscape: herbalife occupy half of weight management class health products in China market pattern, herbalife's market share increase year by year, to enhance competitiveness. Specific view, 2017, our country weight management class accounted for the first three brand herbalife health products market, d pavilion, and the students of 56 respectively. 6%, 3. 6% and 3. Accounted for 3%, three combined for 63. 5%; Herbalife occupy more than half of the market share, has the absolute leading position. 10 - chart' Weight management class of 2017, China's health care products brand market share, Unit: %) Nourishing class health products competitive landscape: a lower degree of brand concentration of nourishing class health products in China brand competition, the overall brand concentration degree is low. Specific view, in 2017, nourishing class health care products market in China of the previous three brand infinite pole, 999 and tianshi, proportion of 11 respectively. 6%, 3% and 2. 2%, unlimited market share accounted for more than 10%, only three of the sum of the 16. 8%. Diagram 10 - were disappointed Nourishing the class of 2017, China's health care products brand market share, Unit: %) Children's health care products competitive landscape: unlimited growth positive from the point of the overall situation of China's children's health care products market, industry concentration is low, brand competitiveness of nutrilite continues to decline, and the competitiveness of the infinite pole in ascension. Specific terms, in 2017, accounts for children's health care products market in China is larger than that of the previous three brand infinite pole, nutrilite and tomson health, proportion of 12 respectively. 9%, 8. 7% and 6. Accounted for 4%, three than the sum of 28%. 10 - chart twenty past seven Brand children's health care products market in China, 2017 ( Unit: %)
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